Today we will talk about how to step it up and know your value in business.

From my research, one of the greatest problems small businesses and entrepreneurs have is that they didn’t realize their true value and what they could bring to the marketplace early in their business. When I talk to seasoned, successful business owners, quite a few of them admit that they wished they would have fully embraced their value and the knowledge that they had to offer to the business community sooner. It would have saved them a lot of time and effort.

Here are three ways that you can own your value in the marketplace.

1-Understand what you bring to the table. Each business-person has something a little different that they offer to the world than anyone else. If you don’t know what value you have, assume you have it and start digging around for it. Coaches can also help you to start seeing what gifts you have.

2- Apply structure and success principles while at the same time being you.
Sometimes small business owners and entrepreneurs care so much about their business and want desperately for it to grow, that they think they need to copy somebody else’s path to success.
Now, learning the structure and principles of success is critical, but the other part of the formula that is not talked about as much is that once you know the structure, you get to show up and play in business using your unique style and gifts, and not other people’s.

3-Make sure your branding, marketing, and advertising communicates your unique value. What happens with many business owners and entrepreneurs is that they do a lot of work on themselves and their company, but sometimes amid all the hustle and bustle, they forget to check if their current brand, that they are advertising to the world, and their current marketing, reflect all the changes that they have made. It is not uncommon to check the text on your website and be shocked by the messages you find there.

To truly own your value in the current marketplace, it is important to understand what you bring to the table. Strive to consistently “be you” as you implement those success tools into your business. And don’t forget to update your current marketing and branding to be reflective of who you now are in the marketplace.

Until next time on Biz on Your Own Terms!

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